How can market research help your organisation?
Examples of current and recent projects conducted for NHS and Health-related clients include:
- Partnership working evaluation. In-depth telephone interviews with steering committee members for a pilot scheme to evaluate the working partnership between different stakeholder groups.
- Service user evaluation. Face-to-face and in-depth telephone interviews with service users to explore their experiences of accessing a new health initiative.
- Social marketing scoping study. Individual, paired and friendship interviews with target groups for a public health initiative to lower rates of smoking in specific wards of a city.
- Strategy review perceptions. Executive interviews with Trust Directors to explore perceptions of the concept of ‘wellbeing’.