Market research that works

Helped shape our brand identity
We turned to dh insight for support with brand and campaign testing as it was critical for us to be objective and unbiased throughout the process. We worked in partnership with Matt to help shape the requirements and set out a clear brief for insight and testing. We gave Matt some challenging timings and all deadlines were met. During the outcomes and reporting stage, Matt was open to feedback and happy to provide additional detail where required. The results gave us an important reference to help shape our brand identity and marketing campaigns that were driven by our audiences, and ultimately were as effective as possible.

Gave us a better understanding of our market
We worked with Matt on a research project to survey students from local schools, to find their perception of the College. Matt spent time with us to put together a concise questionnaire which was well received. The analysis report was clear and presented to us in plain English, and gave us a better understanding of our market. We have used it with success by applying the results to many marketing initiatives carried out by the College.

A thorough understanding of the HE sector
dh insight has successfully delivered various research projects for Anglia Ruskin University, designing effective methodologies and working to often tight timescales. Matt and Kate show a thorough understanding of the HE sector, deliver clear and workable recommendations and provide a prompt and highly professional service.  

Thorough and comprehensive service
dh insight provided a thorough and comprehensive service – extremely professional and expert in regards to the methodology used to undertake the market study programme of works and the outcome was nothing less than exemplary.

dh insight’s knowledge of the education sector produce a considered report
Throughout our research project, dh insight was professional and more importantly provided added value in terms of their knowledge of our sector and the issues facing education. They listened to what we wanted to achieve as a result of the research and then recommended the best solution for us. dh insight’s knowledge of the education sector helped produce a well thought through and considered report with recommendations presented to the Board of Governors. The outcomes of the project have been enormously helpful as we look at our market position, brand and communication into the future.

dh insight was a pleasure to work with
dh insight was a pleasure to work with, from start to finish. They grasped our brief immediately, and throughout the process, I felt confident in their ability to manage research on our behalf. They delivered exactly what was required, and the product has been extremely useful.

Each project has produced valuable results
The Arts University College at Bournemouth commissioned dh insight to carry out various quantitative and qualitative research. Analysis is always well structured, clear and professionally presented. Each project has produced valuable results which have been put into both operational and strategic action. This has helped the Institute to become more targeted and effective in its marketing approach.

Impressed!
I’ve worked with dh insight on a number of research projects for Brunel University, looking at audience perceptions of our courses, prospectuses and the website and have always been impressed by both the quality of the research and the professional and personal skills they have brought to their dealings with me and to wider presentations. Their research has always produced valuable information that influenced the development of my team’s work.

Friendly and professional manner
dh insight has worked on various qualitative and quantitative research projects with the University of Salford. I have been consistently delighted with the insightful findings and recommendations they have produced, which have gone on to inform marketing activity across the University. Their friendly and professional manner has made it easy to develop strong, mutually beneficial working relationships with them, and their expertise in the HE sector has been invaluable in the design and delivery of projects.  

Professional, helpful and adaptable
dh insight has delivered our annual customer satisfaction survey for the past three years. They worked closely with us to define the survey so that it would generate useful insight and coordinated the delivery of 250 telephone interviews with local businesses to understand their experiences of working with the D2N2 Growth Hub. The summary reports produced by dh insight have been comprehensive and effective, allowing us to showcase our impact. Matt was professional, helpful and adaptable to changes required throughout the process and I wouldn’t hesitate to recommend their services.