At dh insight we focus on providing you with the evidence you require to make informed decisions. We have extensive experience in key sectors, and this means we can ask the right questions to the right people. Our knowledge is applied in the planning, fieldwork, analysis and reporting so that we can make actionable and feasible recommendations.

Our ‘sectors’ link provides a list of categories that, in turn, lead to more detailed information. Chances are that we have experience in your sector, and if not, we will have proven methodologies and experience that is transferable.

Sectors covered

Subject areas

  • Business to business
  • Business to customer
  • Brand research and strategy
  • Communications development/testing
  • Competitive intelligence
  • Consumer, customer & market segmentation
  • Customer experience & loyalty research
  • Customer/employee satisfaction
  • Market exploration
  • Mystery shopping
  • New product development (NPD)
  • Proposition/concept testing
  • Stakeholder engagement
  • Usage & attitude

At dh insight we focus on providing you with the evidence you require to make informed decisions. Being highly skilled in the following approaches, we can design the best approach for your requirements:

Qualitative

  • Focus groups
  • Mini groups
  • Paired interviews
  • Depth interviews
  • Workshops
  • Web surfing sessions
  • Mystery shopping (participatory)

Quantitative

  • E-surveys
  • Telephone surveys/CATI
  • Postal surveys

Desk research

  • Analysis and interpretation of statistical data
  • Web-based research
  • Reviews/appraisals of websites and printed materials
  • Audits