We turned to dh insight for support with brand and campaign testing as it was critical for us to be objective and unbiased throughout the process. We worked in partnership with Matt to help shape the requirements and set out a clear brief for insight and testing. We gave Matt some challenging timings and all deadlines were met. During the outcomes and reporting stage, Matt was open to feedback and happy to provide additional detail where required. The results gave us an important reference to help shape our brand identity and marketing campaigns that were driven by our audiences, and ultimately were as effective as possible.
Head of Corporate and Research MarketingThe University of Nottingham